State Branding
Notice
State employees may not independently create branded logos representing State agencies or their divisions, offices, initiatives, projects, or work units. IDS is standing by to assist with custom design solutions that meet your needs. Check out the Frequently Asked Questions below for more information.
Colorado State Brand Story
In 2011, the State of Colorado released a bottom-up plan for strategically evolving the economy. It was called the Colorado Blueprint. In it were six core objectives. One of them was a call to “create and market a stronger Colorado brand.” Businesses, educational institutes and government all promoted this objective. The brand would work to unify Colorado — making its government more efficient while attracting talent and businesses and promoting tourism. The green Peak was a direct result of this effort.
In 2019, newly elected Governor Polis led a refresh of the State brand system based on OEDIT’s outdoor recreation industry brand. The colorful new brand is owned by the State and is to be phased in as new materials are needed. The State retains the rights to the green Peak as well, which will be phased out over time.
The tree represents Colorado’s many natural resources and its outdoor spirit; the red symbolizes Colorado’s red soil and rocks; the yellow, its abundant sunshine and the wheat of its plains; the dual peaks represent the many mountains in the state, which provide critical water—represented by the rich blue base.
Frequently Asked Questions
If you've got questions about billing, copiers, and other topics not related to our brand, please visit IDS FAQs.
Can I Create My Own Emblem or Lock-Up (Logo)?
No. The department emblem lockups (commonly called logos) are specifically and only used for actual State departments. This is a core part of the State branding. This emblem graphic is how we identify State departments. Colorado's state government currently has 19 principal departments. Each State department has a unique emblem for their lockup. ONLY departments may use this emblem graphic. It may not be altered or used for any other entity under a State department.
If you need a logo for a division, initiative, or something else, reach out to us at ids.customerservice@state.co.us. Design and proofing usually takes about 2 to 3 weeks. Visit Graphic Design Solution to learn more.
Can I Use Variations of Brand Colors?
No. There are approved variations of color for use in special applications (like web design). Explore Brand Colors & Contrast on our Color System page to preview all of our brand colors. If you need guidance on color use, please get in touch with IDS Customer Service.
Does IDS Provide More Than Print Services?
Yes! Print is one of the many services we provide. From secure document storage to business cards, IDS advises, assists, and supports each agency’s needs and provides a wide variety of cost-efficient document solutions at a professional level.
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